Playwrights' Center
Playwrights’ hub rebooted, snappy resources, lively community vibes, and custom creative sparks!
Overview
We jazzed up The Playwrights’ Center's website a total revamp, transforming it into a snazzy, vibrant hub that’s just as dynamic and colorful as the playwrights who flock to it. The mission was simple: make everything from discovering new opportunities to managing the nitty-gritty backend stuff an absolute breeze and a blast!
Objective
Our goal was to give the Playwrights' Center site a fresh, fun look that mirrors the creative spirit of its community, simplifies the online journey, and makes the backend a walk in the park for the team.
Scope of Work
- Infuse the site with personality that pops and matches the community vibe.
- Overhaul navigation to make finding cool stuff easier.
- Boost the site's features to add more value for members.
- Tweak the backend to make it super user-friendly for the folks running the show.
Challenge
The previous Playwrights' Center website, while functional, had room for growth to better mirror the vibrant essence of its community. Users often found the navigation a bit like unraveling a complex plot twist, and the backend posed challenges for staff, impacting their efficiency. The site's setup, reflecting an earlier era, was ready for a creative refresh to fully resonate with the dynamic, artistic users it aimed to engage. This transformation was necessary to bridge the gap in engagement and streamline the management of resources and opportunities.
Solution
We introduced a bold, fresh interface that’s as vibrant as a spotlight on center stage, making site exploration an engaging act for every visitor. We simplified the navigation to a snazzy mega-menu, making it as easy as flipping through a script. The WordPress backend revamp turned a backstage hassle into a smooth-running operation, empowering staff to manage content with the grace of a seasoned director. Now, the site isn’t just functional; it’s a showcase of creativity and ease, perfectly tuned to its audience.
