Liquid Health
Overhauled Liquid Health’s site—boosted sales, slicker shopping, and rock-solid security!
Overview
Liquid Health, a leading brand in liquid supplements, aimed to elevate its online presence by redesigning its e-commerce website. The objective was to create a seamless shopping experience that blends modern design with powerful functionality, enhancing the customer journey, increasing sales, and delivering a secure purchasing process across all devices.
Objective
Aimed to elevate its online presence and revamp its packaging for all vitamin labels. The goal was to create a seamless, user-first e-commerce experience that captivates visitors and enhances the customer journey. Additionally, we developed custom premium illustrations for their product packaging, ensuring that the brand's identity was consistent both online and in-store. The redesign sought to increase sales, reduce cart abandonment, and deliver a secure shopping process across all devices while also improving mobile functionality.
Scope of Work
- Create a modern, visually engaging design to boost user interaction.
- Design premium custom illustrations for all vitamin labels to align with the brand’s identity.
- Develop a fully responsive website to ensure seamless experiences across mobile and tablet devices.
- Simplify navigation and improve product discovery to make browsing more intuitive.
- Streamline the checkout process to reduce friction and minimize cart abandonment rates.
- Redesign product pages with high-quality images, clear descriptions, and customer reviews.
- Integrate advanced security features like SSL certificates and data encryption.
- Optimize packaging design to reflect the brand identity, providing cohesion between online and physical products.
Chalenge
Their previous e-commerce platform and product packaging were outdated and no longer aligned with the brand’s goals. The website’s navigation was clunky, and the checkout process was long and frustrating, leading to increased cart abandonment. Customers also found it difficult to shop on mobile devices, which hampered engagement and conversions. The brand’s visual identity was inconsistent across digital and physical touchpoints, and there was a need to enhance product visibility and trust through better packaging design.
Additionally, the vitamin labels lacked cohesion and premium appeal. The challenge was to create a unified experience—both online and on the packaging—that would not only elevate the brand’s presence but also simplify the customer’s journey. Security was also a priority, as safeguarding customer data and transactions was key to building trust.
Solution
We approached this redesign holistically by transforming Liquid Health’s e-commerce platform and its product packaging to ensure brand consistency across every touchpoint. For the website, we introduced a modern, minimalistic design that simplified navigation, making product discovery intuitive and the checkout process seamless. The mobile-first approach ensured an optimized experience across all devices, enhancing accessibility and ease of use for shoppers.
Key solutions included:
- Custom premium illustrations for the vitamin labels, adding a cohesive, high-end aesthetic to the product line.
- Recharge integration for recurring orders and subscription management to drive consistent revenue.
- Simplified navigation and a sleek UI that created a user-centric experience, driving engagement.
- Robust security enhancements to protect user data and foster trust in the checkout process.
- Enhanced packaging design that aligned with the online branding and improved product visibility both on the shelf and in marketing materials.
I led the design from creating wireframes to overseeing visual design and managing timelines, ensuring every detail was aligned with Liquid Health's vision.
