HBC Event Services
Transformed event housing from scratch—simple RFPs, smooth reservations, and real-time insights!
Overview
A powerful central reservation system (CRS) capable of managing hundreds of events and tens of thousands of participants. The platform will eventually expand to include a robust registration and tournament management system. HBC is a travel and housing company that powers events all over the US and abroad. HBC simplifies the process for event organizers, allowing them to focus on delivering a successful event.
Objective
Our mission was to simplify the cumbersome processes of event management, reducing complexity while maximizing ROI for event organizers. By rethinking the user experience, we aimed to create an intuitive platform that enhances efficiency and drives customer satisfaction.
Scope of Work
- Redesign UI/UX for improved usability and visual appeal
- Integrate hotel booking APIs for seamless reservations
- Enhance mobile responsiveness and compatibility
- Strengthen security protocols to protect user data
- Implement analytics for tracking user behavior and platform performance
- Optimize platform speed and loading times for better user experience
- Ensure accessibility compliance for users with disabilities (WCAG standards)
- Conduct thorough testing and QA to ensure functionality across devices and browsers
Challenge
Housing companies and event organizers have been forced to rely on outdated and cumbersome systems that hindered their productivity and effectiveness. These platforms often utilized daunting spreadsheets that were not only complex but also prone to errors, causing frustration for users trying to manage multiple events simultaneously. Navigating through confusing menu systems made it difficult to locate vital information quickly, leading to delays and miscommunication.
Furthermore, communication was often lost in a sea of emails, resulting in critical details slipping through the cracks and requiring excessive oversight from managers to ensure tasks were completed correctly. The extensive onboarding processes added another layer of complexity, leaving new users overwhelmed before they even began their work. This cycle of frustration created a significant barrier to delivering successful events, prompting a desperate need for a comprehensive redesign that would streamline operations and empower users to focus on what truly matters: executing remarkable events.
Solution
We disassembled the existing processes through user interviews and identified where users struggled the most. By applying behavioral science principles, we created a simplified workflow that only displays relevant data at each stage, utilizing progressive disclosure to reveal information as needed.
Key innovations included:
- A revolutionary bid negotiation system that allows for real-time feedback.
- Beautiful, easy-to-read charts and analytics for stakeholder presentations.
- An intuitive interface that simplifies navigation and booking efficiency.
The transformation significantly improved usability and visual appeal, enhanced mobile responsiveness, strengthened security protocols, and optimized loading times. We conducted thorough testing to ensure compatibility across devices, resulting in a seamless experience for both event organizers and attendees.
